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Young fans of Barbie were treated to a day of singing and an exclusive screening of the Barbie and the Secret Door movie.

Fans join X Factor voice coach for Barbie and the Secret Door masterclass

Barbie fans gathered in London over the weekend to join X Factor voice coach, Yvie Burnett for an exclusive Barbie singing masterclass.

The young fans were also treated to an exclusive screening of the popular doll’s new movie, Barbie and the Secret Door, one week before its release.

Burnett hosted a signing class to help teach children how to warm up their voice, how to sing to an audience and finally learn the new song from the film, If I Had Magic.

“The event enabled us to provide a fantastic experience for Barbie fans, bringing to life the singing theme of the movie,’ said Denise Fillary, girls senior brand manager, Mattel UK.

“It allowed girls and their families to engage even further with the brand.”

Read the full coverage on Licensing.biz

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