Mattel has teamed up with popular YouTube vlogger Devin Supertramp to produce a series of videos showcasing stunts performed with its BOOMco range.
The content aims to drive ‘mass brand awareness with boys via the BOOMco social media channels including YouTube and Instagram’.
The videos feature Devin and a team of boys competing in extreme challenges with the BOOMco blasters, Smart Stick darts, targets and shields.
Mattel’s BOOMco blasters range for the autumn includes the TV advertised Rapid Madness blaster as well as the popular Twisted Spinner and Farshot blasters.
Take a look at the ‘Epic Capture the Flag in Panama’ BOOMco video, complete with helicopters, slow mo and skydiving, below: