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New property will include an original animated short-form series and toy range.

Mattel teams with WWE for new WWE Slam City line

WWE and Mattel, Inc. have partnered to launch of new children’s property WWE Slam City.

The new property will include an original animated short-form series and a complete line of WWE Slam City merchandise.

The 26-episode series launches today in the US, Canada, and UK and is made up of two minute shorts featuring WWE Superstars in WWE Slam City.

The first four episodes can be watched at WWESlamCity.com and Cartoonium on YouTube.

WWE Slam City toys, including action figures, ring sets and more are now available at major retail stores.

The stop-motion series sees new WWE character The Finisher fire all the WWE Superstars, leaving them to find day jobs in WWE Slam City.

John Cena finds work as an auto mechanic, Alberto Del Rio as a coffee house barista, Randy Orton as a zookeeper and Sheamus as a theater usher.

“Slam City is the result of a seamless collaboration with WWE where we are bringing kids a completely new and invigorating entertainment experience," said Doug Wadleigh, senior vice president, global brands marketing, boys and entertainment for Mattel.

“Combining fun to watch content that features Superstar favorites, along with an engaging line of toys, enables Slam City to further expand the WWE Universe while opening new avenues of play for the franchise.”

Read the full story at sister site, Licensing.biz.

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