Flying Fairy by Flutterbye will be heading into UK cinemas on February 14th for its big screen debut.
An advert for the Fairy will grace screens before Tinkerbell and the Pirate Fairy and over ten weeks, it is expected that more than half a million people will view the ad.
The Flutterbye range is expanding this spring with two new lower priced additions in Dance & Fly Fairies and the Suprise Butterfly Diary.
“2013 was a phenomenal year for our Fairy across Europe – the thrill of watching her fly really captured the essence of fairies and she is the first fairy doll to achieve this," said Kevin Jones, managing director of Spin Master Europe.
"2014 is set to be another amazing year for the brand”.
The Flutterbye range will be advertised on TV over February half term, Easter and beyond.