The New Year promises to be a big one for Cut the Rope with new launches and a second year of reported growth for Vivid’s collectable Nommie figures and plush.
Supported by strong online presence, in-store promotion, dedicated PR and TV advertising, the game’s creator ZeptoLab and the property’s licensing agent, ITV Studios Global Entertainment believe the property to be a ‘growing entertainment franchise.’
A number of international broadcasters are already awaiting the arrival of Cut the Rope’s television debut, including key broadcasters in Spain, France and recently CITV in the UK.
The property now has over 52 licensees across Europe and a ‘growing presence’ that extends across digital games, consumer products, comic books, promotions, animated shorts and the anticipated game show from Sony.
Trudi Hayward, SVP, global head of merchandising at ITVS GE, said: "We’re delighted with the on-going development of the Cut the Rope brand and the playground buzz Vivid is generating, both of which will support the brand licensing programme, as will the success of the game itself."