Home / Licensing / LEGO to ‘intensify’ environmental work following WWF deal
Firm will cut energy use 10 per cent by 2016

LEGO to ‘intensify’ environmental work following WWF deal

The LEGO Group has signed a partnership with WWF to ‘intensify’ its environmental work, with an increased focus on collaboration with suppliers to reduce total carbon emissions.

The deal will see the LEGO Group initiate test projects together with suppliers to co-create best solutions to address the supply chain carbon emission impact in 2014 and the firm wishes to produce more renewable energy than it consumes.

The company will also work with an environmental strategy for materials which could include producing products using fewer materials, keeping the recyclability high and using renewable or recycled materials.

Elsewhere, LEGO ‘will look into how it can best innovate its products to be more sustainable’ and has pledged to cut the energy used to manufacture one tonne of LEGO elements by 10 per cent by 2016.

"We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet," said LEGO Group CEO Jørgen Vig Knudstorp.

"Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives.

"We are proud to contribute to WWF’s overall vision of 100 per cent renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them.” ??

Gitte Seeberg, CEO of WWF Denmark added: “Rapid climate change is the largest threat against nature and human society worldwide. This is a key focus for WWF globally.

"Working with companies, such as the LEGO Group, which shares our concern, is essential to be able to achieve our vision of 100 per cent renewable energy by 2050.

"With the support of WWF, Climate Savers member companies have cut their CO² emissions by more than 100 million tonnes since 1999. This is about twice the current yearly CO² emissions of Denmark.

"Therefore, changes in corporate practice are essential if there is to be real progress for the climate. And in WWF we are very happy that a major player like the LEGO Group is now also a Climate Saver.”

About dt-admin

Check Also

USAopoly to showcase its first Star Wars cooperative game at UK Games Expo

There has been a disturbance in the Force as USAopoly and Disney Consumer Products UK …