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Kid's bike firm embraces National Cycle to Work day to raise money for Bibic, an organisation supporting families of children with brain conditions.

Kiddimoto team get on their bikes for charity

Kiddimoto staff undertook a cycle challenge covering a distance of almost 100 miles between them as they took part in yesterday’s National Cycle to Work Day.

The company was raising money for the charity, Bibic offering support to families with children with brain conditions. This is the first in what Kiddimoto hopes to be an ongoing partnership with the organisation.

The picture shows Kiddimoto’s Will Plummer, Stewart Willes, George Maddison and Will Masters outside the firm’s head quarters.

National Cycle to Work Day is an event championed by gold medal winning Paralympic cyclist, Dame Sarah Storey, encouraging everyone to cycle to work for just one day.

In the same week, research from Give As You Live has revealed that eight in ten Brits believe that retailers should be doing more to support UK charities.

Findings revealed that 49 per cent of consumers would spend more money with a retailer if they donated to a charity while 83 per cent said they would like to select the charity donated to.

86 per cent said that supporting charity would give one retailer the edge over one who does not.

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