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Celebrities, journalists and mummy bloggers invited to launch of Vivid's toy line; toys hit stores next weekend.

Hamleys unveils Tickety Toc toys at special event

Zodiak Kids’ pre-school property Tickety Toc affirmed its popularity with kids as Hamleys unveiled a new toy line from Vivid to a crowd of celebrities, mummy bloggers and journalists on Sunday, July 21st.

Denise Van Outen, Lee Mead and actress Tamzin Outhwaite were among the television stars to attend the two-hour unveiling over the weekend.

Guests celebrated the launch of Tickety Toc toys hitting stores from next weekend, kicking off with a meet and greet from the show’s stars Tommy and Tallulah and a sing and dance with Channel 5’s Milkshake presenters.

Kids were also treated to story time and making-time activities as well as playtime where they became toy testers for the new line from Vivid, including the Clockhouse Playset and Musical Pufferty Train.

Actress and mother, Denise Van Outen, said: "Betsy [my daughter] was really excited to be attending the Tickety Toc event and she’s had a great time testing the toys and particularly loved the dancing with Milkshake presenters. She has found some brand new friends in Tickety Toc.

Jennifer Lawlor, SVP, consumer products, Zodiak Kids London, added: "The launch of Tickety Toc toys is a huge milestone for the brand and our collaboration with Vivid has produced a range of product which we are extremely proud of.

"The Hamleys event is just one of a number of PR and marketing events and activities we are running throughout the year to support our licensees as we roll-out Tickety doc consumer products in the UK and we are delighted by its huge success."

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