Revell is heading back to TV screens for the marketing campaign supporting the UK launch of Revellutions, the new remote control car range.
The cars are designed for 8 -12 year olds and the TV advertising will begins in August, targeting the core demographic.
The ads will then return to screens in the Autumn.
The 10 and 20 second adverts will reach more than 700 TVRs and the campaign will be backed by PR from Fizz Communications with press advertising, online marketing and POS displays.
The Revellutions range starts from £39.99 for the 1:18 scale models and goes up to £69.99 for the 1:14 scale models.
The advert can be found below: