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Hama will now introduce new beads lines to 2013 with My Pocket Hama and Fashion Kit.

Hama wins Junior magazine Best Craft toys 2013 award

DKL’s leading brand, Hama has won the Junior magazine design award for Best Craft toy of 2013.

Alongside the recognition from the parenting magazine, Hama sales have also seen an increase on last year by 12 per cent.

The popular bead brand is now looking to build further on its success, introducing new sets in 2013 featuring lines such as My Pocket Hama and Fashion Kit.

A statement from DKL read: "It’s a great achievement that Hama has won this award since there is such stiff competition in the arts and crafts market.’

David Allan, sales and marketing director for DKL, added: "We are thrilled to add another award to the Hama brand, it’s rare to find a traditional toy that can continue to grow even while we are experiencing tough economic times."

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