Brand Licensing Europe 2013 will receive a number of changes to its showfloor.
This year’s event will be merchandised into three key segments: Art, Design & Image; Entertainment & Character; and Brands. The organisers say this will ‘create the ultimate shopping experience for retailers, licensees and sales promotion professionals.
The changes come in response to visitor feedback requesting more sport, heritage, fashion, food and beverage, automotive and corporate brands at the show.
There will be a dedicated area in the new West Hall for the Brands segment, with a ‘Brands Bar’ and meeting place. The new area will also feature a Brand Experience Theatre.
The new layout will have its own dedicated marketing campaign, promoting all exhibitors and their brands.